Online move a big hit with readers

Google Analytics web statistics show that Lloyd’s List DCN’s page view rate increased by a staggering 59% in the three days following the launch of its new site last week.
The figures – which compare the first three days of operation with average Wednesday to Friday clicks since April 2008 – show a marked spike in both overall readership numbers and the average number of stories viewed each day.
Lloyd’s List DCN’s online circulation increased by 9% in just three days, with this figure expected to climb further as new subscription-only features shift online.
The total number of online pages viewed over the three days, compared with the three-day average, jumped from 11,452 to 18,252.
Leading the list of most-popular sections was the new List Online, which provides updated information on vessel movements, schedules and container pack/unpacks.
The five most popular stories covered piracy, the Klein Point incident, Asciano’s new rail contract in Queensland and prime minister Kevin Rudd’s opening of the Linfox headquarters in Victoria.
It is the latest step in a new era for Lloyd’s List DCN, providing interactivity both for regular users of The List and those looking to engage with the news and blogs.
The new website follows Lloyd’s List DCN’s tenth anniversary celebrated last month and involves free access to everyone until May 27.
The List now gives the reader real-time access, providing up-to-minute information on Australian import and export schedules, as well as vessel arrivals and agent information.
The List will continue to appear in hard-copy until May 21 when it goes fully-online. A special new feature launched last week now gives readers access to a list of all ports of call for a specific vessel.
Readers will continue to have access to information about ships currently at Australian ports and first port-of-call information for imports.
Australia’s number one maritime and transport classifieds section has also been expanded online giving employers the ability to create a job advertisement within minutes and job seekers easy-access to search for positions that match their skills.
The news section now includes regular piracy and casualty updates and is also available as an RSS feed.
The new Editor’s Blog section has also been launched, and readers are welcome to contribute to the debate.
Lloyd’s List DCN will soon launch a revamped electronic newswire and will give you online access to the annual Lloyd’s List DCN Shipping, Air, Road, Rail Directory.
Lloyd’s List DCN Online builds on foundations made when one of the world’s oldest newspapers, Lloyd’s List, established an Australian edition in 1993 and then six years later streamlined it with the locally-produced, 108-year-old maritime and trade news source, Daily Commercial News.
If you have questions about the new website, including the new List Online, contact our Subscriptions Team at subscriptions@informa. com.au or  (02) 90804426.